One interview shoot, several short company videos – how to plan the content

An interview shoot in Munich can produce several short company videos when topics, questions and output formats are planned together. A website interview often needs more context, while LinkedIn or Instagram may work better with one clearly answered question. At 3DMS Film Production, these uses can be included in the planning from the start.

Plan questions your customers actually ask

A lengthy company presentation cannot simply be cut into effective short clips at random. A set of questions that produces self-contained answers is more useful. Each answer should make sense even when the original question is no longer heard in the finished clip.

Give each question one clear focus and explain it through an example. Someone from your team might describe a typical project, a recurring enquiry or the way you work with customers. Specific explanations provide more substance than general advertising claims.

Six topics for your interview shoot

1. The customer’s problem. What recurring task does your company help solve?
2. The first step. What information do you need for an enquiry?
3. The process. What happens between the briefing and delivery?
4. The common question. Which uncertainty can you resolve before the first conversation?
5. The team. Who will support the project and what experience do they bring?
6. A practical tip. What can customers prepare to get the project off to a good start?

These are briefing ideas rather than a guaranteed number of finished clips. The results depend on recording time, answers, supporting footage and the agreed editing scope.

Allow for landscape and vertical video at the shoot

Decide on the channels before filming. Framing for a website interview needs different allowances from a vertical clip with subtitles. Camera position, eyeline and space for text should match the intended result.

Footage of working processes, rooms or products helps explain the context. Include these shots as separate items in the shot list. They provide editing options instead of showing every answer solely as a talking head.

What to include in your 3DMS briefing

• The target audience and purpose of the videos.
• Questions and suitable interview participants.
• Distribution channels such as the website, LinkedIn or Instagram.
• Aspect ratios, languages and subtitles.
• Supporting footage and agreed permissions.
• Edited versions, feedback rounds and publication date.

Subtitles should help viewers understand the message without sound. Check names, technical terms and figures carefully. The W3C guide to accessible audio and video is a useful starting point when planning accessible content.

From the initial briefing to an agreed filming date

You do not need a finished script to make a production enquiry. Start by describing whom you want to reach and which question the video should answer. For example, should a short clip explain how to request advice, while a longer version introduces the full project process on your website? Those purposes lead to different questions, framing and edits.

Include your intended publication period and possible filming locations. If filming takes place at your premises, information about room size, background noise and the people attending is helpful. Clear sound is particularly important for an interview. An attractive room next to a noisy machine is not automatically the best interview location.

Plan feedback and publication too

Before editing, agree who will collect feedback and approve the finished version. One combined list with specific time references makes corrections easier. Check names, job titles, figures and subtitles particularly carefully. Different channels may benefit from different openings or endings; include these versions in the agreed scope.

After your enquiry, we agree the production scope, quotation and date. Submitting a contact form alone is not a confirmed booking. Interview productions at 3DMS are arranged through a personal production enquiry so filming time, crew, equipment and editing needs can be discussed.

Questions about interview production

Do participants need to memorise a script?

A question plan and key facts help with preparation. Free answers, notes or a full script can be discussed according to the format.

Can one shoot serve the website and social media?

Yes, when the framing and edited versions are planned accordingly. Include this intended reuse in the briefing.

Is a green screen necessary?

That depends on the concept. A real working environment shows the company’s everyday setting. A green screen allows different background treatments and is planned when useful.

Enquire about interview production in Munich

Explore our interview production and social media video services. 3DMS Film Production is at Westendstraße 177, 4th floor, 80686 Munich. Call +49 89 78796604 or use our contact form. Include an overview of your topics, channels and schedule.

Last Updated on 11/11/2026 by 3DMS